A multinational consumer-goods group relied on slow, manual reporting across several market-research sources — answers took analysts weeks. Most of their time w gathering and reconciling data from disparate systems rather than analyzing it. Every ad-hoc question required a new manual pass, and results varied by analyst because a unified KPI logic w.
We designed an AI-powered platform that consolidates all market-research sources into a unified data layer. Through Retrieval-Augmented Generation (RAG), users ask natural-language questions and receive verified, source-backed answers. KPI calculation logic w to guarantee consistent results regardless of who is asking. Role-based perspectives ensure marketing, sales, and management each see the view that matters to them.
Automated ingestion of multiple market-research sources with continuous synchronization. A natural-language Q&A interface with source citations and confidence scores. Codified KPI rules guaranteeing company-wide calculation consistency. Role-based analysis perspectives for different business units. Bilingual querying in Turkish and English.
Reporting that took weeks now returns verified, source-backed answers in seconds. Analysts focus on strategic decisions instead of data wrangling. Codified KPI logic eliminates inconsistencies across departments and creates a shared decision-making foundation.
The key building blocks of this solution at a glance.
Multi-Source Ingestion
Automated connection and continuous synchronization of multiple market-research sources into a unified data layer.
RAG-Powered Q&A
Natural-language question-answering engine with Retrieval-Augmented Generation, source citations, and confidence scores.
KPI Rule Engine
Codified calculation logic for consistent KPIs — regardless of who asks or which source is queried.
Roles & Perspectives
Configurable analysis views for different business units with role-based access control.
- Natural-language querying across all market-research sources
- Codified KPI logic for company-wide consistency
- Role-based perspectives for marketing, sales, and management
- Source citations and confidence scores with every answer