A multinational FMCG holding produced thousands of packaging and marketing visuals a year through a slow, multi-round, agency-dependent process. Each visual went through several feedback cycles, significantly extending time-to-market. Manual brand-compliance checks were error-prone — wrong logo sizes, deviating color values, or non-compliant typefaces were often caught too late.
We built a generative-AI platform that turns structured briefs into brand-compliant visuals. A brand-rule engine automatically checks every generated asset against stored brand guidelines — from color values to logo placement to font sizes. Brand compliance is built into the generation process, not checked after the fact.
Brief management system for structured creative requirements. AI-powered image generation with brand-specific models. Automated brand-compliance scoring with detailed audit reports. Versioned asset archive with search and reuse. Admin dashboard for brand-rule configuration and user management.
First visuals are produced in a fraction of the previous time since agency feedback loops are largely eliminated. Brand consistency is automatically checked and scored on every single asset. The agency bottleneck is relieved — internal teams can independently create brand-compliant content.
The key building blocks of this solution at a glance.
Brief Management
Structured capture of creative requirements with brand, format, and channel specifications.
AI Image Generation
Generative-AI engine with brand-specifically trained models for packaging and marketing visuals.
Brand-Rule Engine
Automatic check of every asset against colors, logos, typography, and layout guidelines with compliance score.
Asset Archive
Searchable, versioned archive of all generated assets with approval workflow.
- AI-generated visuals directly from structured briefs
- Automated brand-compliance scoring against guidelines
- Versioned asset archive with search and reuse
- Dramatic reduction of agency dependency